Jericho, like the legendary city, the oldest town in History, so many times destroyed but always rebuilt.
Jericho, like the miraculous flower, the rose with the extraordinary power of revival, able to bloom again after months, even years of drought.
These symbols of longevity and perseverance, although rooted in a culture far from modern economic concerns, give meaning to Jericho’s philosophy. Born into a property environment, in which even its securest values have collapsed, Jericho welcomes a return to the fundamentals, allowing for the complexity of a constantly fluctuating market. It therefore wants to establish itself in a new context, having learned its lessons from the traumatic experiences of the past and only too aware of the balance it has achieved, which is more precarious and fragile than ever.
The market value of a property, far from being “available”, is subject to fluctuations due to a number of different factors. Since this data constitutes the core of all property business, the analysis and comprehension of this data, no matter how difficult, are considered essential: it is necessary to have a knowledge of all aspects of the market and determine its threats and potential in order to avoid the pitfalls and seize the opportunities that can be found in it. Therefore it will only be possible to profit from an economic situation in which everyone has had an opportunity to gauge its hostility.
This is the task Jericho has set itself to ensure that its experience is shared with its investor partnerships.
